PURFRAME
PURFRAME
PurFrame Property Tours

Studio-quality property tours.
Without the camera crew.

Upload your listing photos. Get a cinematic 4K Property Tour in minutes — with landscape, vertical, and social-ready cuts, an optional Aerial Intro, and an optional lifestyle actor.

Free first tour · No credit card required

Trusted by agents at leading brokerages

RE/MAX
Compass
Sotheby's International Realty
Keller Williams
Century 21
Engel & Völkers
Berkshire Hathaway HomeServices
RE/MAX
Compass
Sotheby's International Realty
Keller Williams
Century 21
Engel & Völkers
Berkshire Hathaway HomeServices
Why Property Tours win

Buyers expect video. Most agents skip it.

Video tours are the single biggest gap between listings that sit and listings that sell. PurFrame closes that gap in the time it takes to upload your photos.

31%
Faster time on market
Listings with video vs. listings without.
Where video sits today
Buyers expecting video58%
Agents producing it9%
The 49-point gap between demand and supply is the opportunity.

Built for the algorithm

Every Property Tour exports in landscape, full 9:16, square-stacked, and wide-stacked. Post to Instagram, TikTok, Reels, and Zillow from the same project without re-editing.

Same-day turnaround

Sign the listing agreement in the morning, publish a fully-produced Property Tour that afternoon. No third-party editors, no queues.

Win the listing presentation

Bring a ready-to-post video mockup to your next pitch. Unbranded exports are MLS-compliant for immediate syndication to Zillow, Realtor.com, and Redfin.

How it works

Photos in. Cinematic Property Tour out.

1

Upload your photos

Drop in your listing photos, virtually staged photos, or realized renderings. Import from a Zillow / Realtor.com URL, drag-and-drop, or use the cloud picker.

Any source. Up to 30 photos per tour.
2

Pick the length + polish

Choose a 15s teaser, 30s standard, 60s full tour, or 90s cinema. Add an Aerial Intro from the property address, drop in a lifestyle actor, and pick your music bed.

Aerial Intro, actors, and music are all optional.
3

Publish everywhere

Get landscape, 9:16, and square-stacked cuts of the same tour. Hosted on a share page or download the originals. Ready for MLS, Zillow, Instagram, TikTok, and Reels.

Re-edit anytime — every project stays editable.
Real projects, real motion

Static becomes cinematic.

Every render preserves the structural geometry, natural window light, and premium finishes that make each space specific — no warped walls, no melting mullions, no hallucinated furniture.

  • U.S. Patent-Pending Pipeline

    Proprietary spatial-awareness algorithms tuned for the built environment. Structural geometry stays true; no warped walls, no melting mullions.

  • Cinematographer-Grade Camera Work

    Tracking shots, drone-style sweeps, and slow reveals that highlight the design intent — automatically chosen per scene by our director.

Original Photo
PurFrame Motion

What's in a Property Tour.

One project, every format you need. Real estate agents, architects, interior designers, and STVR hosts all deliver the same finished product.

Optional lifestyle actor

Add a single, couple, or family — or drop yourself in as the on-camera guide. One-click, and all optional.

Optional Aerial Intro

Open with a cinematic aerial of the address — the exterior arrival shot that used to require a Part 107 pilot. Attaches to any Property Tour.

Re-edit anytime

Swap photos, change music, add a price-drop overlay, re-render — all without starting from scratch. Every project stays editable.

Four formats, one render

Landscape, full 9:16, square-stacked, and wide-stacked — exported from the same project. Stop reshooting for each channel.

Any source photo

DSLR listing photos, virtually staged rooms, flat CAD renders, or realized renderings — all work as input, all in the same tour.

MLS-compliant exports

Unbranded exports are ready for immediate syndication to Zillow, Realtor.com, and Redfin. Branded versions for your own channels.

Common questions

How many photos do I need to make a Property Tour?
A handful will work, but the sweet spot is 8–15 for a 30-second tour and 12–20 for a 60-second tour. More photos give the pipeline more angles to cut between; fewer photos still work, we just repeat and reframe.
What kind of photos can I use?
DSLR listing photography, iPhone shots, virtually staged rooms, flat 3D renders from SketchUp / Blender / CAD, or realized renderings. You can mix sources within the same tour — an exterior aerial, a couple of realized renders, and a bunch of interior DSLR shots all land in one video.
Are the exports MLS-compliant?
Unbranded exports are MLS-compliant and syndicate cleanly to Zillow, Realtor.com, and Redfin. Some MLSs require disclosure of AI-assisted media in the listing description — check your local MLS handbook. Branded versions for your own social channels are also included.
What's the difference between an Aerial Intro and an Aerial Project?
An Aerial Intro is an add-on inside a Property Tour — a cinematic arrival aerial that opens your tour, generated from the property's address. An Aerial Project is a standalone offering: photos and video of the property from above, delivered on their own. Same underlying tech, different deliverable.
How long is a Property Tour?
Pick the length that fits the listing: 15s teaser, 30s standard, 60s full tour, or 90s cinema. The pipeline picks scenes, pacing, and music to match — you can override any of it before export.
Can I re-edit after export?
Yes. Every project stays editable — swap photos, change music, add a price-drop overlay, re-render. Great for open-house updates and price changes.
What resolution do I get?
Videos: 1080p or 4K, MP4 (H.264), in landscape, 9:16, square-stacked, and wide-stacked. Higher-res options available for luxury listings on request.

Sell the lifestyle, not just the floor plan.

Upload your listing photos. See your first Property Tour in minutes.

Ready in minutes · Free first tour · No credit card